Get ready for Small business Saturday on Nov 29: 5 things you need to do

The Small Business Saturday is coming on Nov 29, it’s a great chance for small businesses to gain new customers and increase sales. Year after year, more communities stood for their small businesses on this day.

Small business Saturday is originally founded by American Express in 2010 to help small businesses to grow. The main goal of this day is to encourage people to shop at small business stores on the Saturday after Thanks Giving. Soon in 2011 the Washington State, governors, mayors and senators officially support this day. More than $5.5 billion spent on small business in this day and more than 1450 neighborhoods champions signed to rally their communities.

To get ready for the fifth annual of the Small Business Saturday, there are few things you can do to get the most of it.

1. Announce your participation.
Let your community know about your participation in this event, speared the word by sending invitations to your current and prospected customers using social media or an email newsletter. See 6 tips to generate revenue from email marketing.

2. Make it a special day for celebration.
It’s your small business day, celebrate and make it a special event for you and for your customers. Hang balloons and banners, use music to spear the joy.

3. Offer special deals and discounts.
Encourage your customers to visit you by offering special offers and discounts for this day only.

4. Do local Advertising
Reach out your local media like newspapers, radio or TV. Tell your story and try doing interviews. Encourage them to visit you on this day.

5. Promote on Social media
Use social media to promote your business and participation in this day, you can target your local community through Facebook or twitter ads, join LinkedIn local groups and post on those groups.

Don’t forget to checkout us out, we are participating on Small business Saturday and we have awesome offers for small business owners and freelancers.

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